Chanderi Handloom Handwoven Traditional Pattu Soft Silk Sarees for
Professionals in high-paying industries: Executives, managers, directors, and other professionals in sectors such as finance, law, technology, and healthcare who have a higher disposable income.
Entrepreneurs and business owners: Individuals who own successful businesses or startups and have the financial capacity to invest in luxury items like high-quality silk sarees.
Cultural patrons and influencers: Individuals involved in promoting cultural heritage, such as artists, historians, curators, or influencers in the fashion and lifestyle industry.
Lifestyle: Fashion-forward individuals who value tradition, culture, and craftsmanship in their wardrobe choices. They may attend upscale events, weddings, cultural gatherings, and formal occasions where wearing luxurious silk sarees is customary.
Behavior: These potential buyers are discerning shoppers who seek out premium, handcrafted sarees that exude elegance, sophistication, and timeless beauty. They appreciate the intricate handwoven patterns, rich colors, and soft texture of Chanderi silk sarees and are willing to pay a premium for superior quality and craftsmanship.