Saree For: 
Traditionalists and Cultural Enthusiasts: Women who appreciate Odisha’s handloom heritage, especially those with ties to the region, would love this saree for its authenticity and GI-tagged craftsmanship.
Saree Collectors: Those who collect regional weaves would value the double pallu design and intricate border work.
Fashion-Forward Women: Those who enjoy blending tradition with modern styling, pairing it with contemporary jewelry or blouses.
Affluent Buyers: Given its silk material and detailed work, it appeals to women who can afford a premium handloom piece.
Brides or Their Families: Often chosen for bridal trousseaus or as a gift for its regal appeal.
Occasions to Wear It
Wedding Ceremonies:
Fit: Excellent. The silk sheen, double pallu, and intricate border make it ideal for wedding guests, or even for the bride during smaller rituals like haldi or sangeet.
Styling: Gold jewelry, a heavy blouse, and traditional makeup.
Reception Party:
Fit: Very Good. Its luxurious look suits a reception, though it might be slightly understated for the bride herself compared to heavier zari sarees.
Styling: Statement earrings and a sleek updo.
Cultural Programmes and Shows:
Fit: Excellent. The traditional design and vibrant border make it perfect for cultural events, dance recitals, or art exhibitions.
Styling: Oxidized silver jewelry and a contrasting blouse.
Formal Events/Functions:
Fit: Very Good. It’s elegant enough for formal dinners, award ceremonies, or official celebrations, especially in traditional settings.
Styling: Minimal pearls and a structured blouse.
Farewell Parties:
Fit: Good. It’s a bit formal for a casual farewell but works for a grand send-off, like a retirement party.
Styling: Bold lipstick and heels.
All-Purpose Saree:
Fit: Moderate. While stunning, its silk material and intricate design make it more occasion-specific than an everyday saree.
Styling: Varies by event—casual with simple accessories, festive with gold.
For All Women:
Fit: Good. It appeals to women who love traditional silk sarees, though its price and style might not suit everyone’s taste or budget.
Styling: Adaptable across age groups with the right accessories.
Professional Women Who’d Wear and Buy This Saree
Lecturers/Professors:
Why: Its traditional elegance suits academic settings, especially for special events like convocations or seminars.
Occasion: University functions, guest lectures.
Government Employees:
Why: The saree aligns with the modest, traditional attire often preferred in government offices, while the silk adds a touch of authority.
Occasion: Official ceremonies, Republic Day events.
School Principals:
Why: The regal design reflects their leadership role, perfect for school functions or cultural days.
Occasion: Annual day, teacher’s day celebrations.
Doctors/Lawyers (Traditional Dressers):
Why: On non-clinical days or for court appearances, it offers a professional yet cultural look.
Occasion: Professional gatherings, legal ceremonies.
Event Planners/PR Professionals:
Why: Its unique double pallu and border make it a conversation starter at networking events.
Occasion: Client meetings, cultural soirées.
This saree is a stunning choice for formal and festive occasions, especially for women who appreciate its cultural significance and luxurious appeal.