Fashion Designers: Professionals in the fashion industry seeking unique and exquisite sarees to incorporate into their collections, particularly those specializing in traditional and ethnic wear.
Boutique Owners: Entrepreneurs running upscale boutique stores specializing in luxury ethnic wear, catering to individuals looking for exclusive and high-end fashion items.
Artisans: Skilled craftsmen and women involved in the creation of traditional handloom sarees, appreciating the intricate designs and craftsmanship of premium-quality textiles.
Corporate Executives: Senior-level executives with a taste for luxury and a desire to stand out at social events and functions, preferring statement pieces that reflect sophistication and elegance.
Social Influencers: Individuals with a significant following on social media platforms, influencing fashion trends and preferences, particularly those who advocate for traditional and cultural attire.
Women aged 25-55 years old, encompassing a diverse range of fashion-conscious consumers who appreciate fine craftsmanship and luxury textiles.
Predominantly female, though there may also be male buyers interested in luxury ethnic wear, particularly those who value traditional craftsmanship and premium-quality textiles.
Urban and affluent suburban areas, where there is a higher demand for exclusive and high-end fashion items, especially among individuals with a refined taste and appreciation for luxury.
Tailored for individuals with high to ultra-high net worth, who have the financial means to invest in premium-quality sarees and appreciate the value of exquisite craftsmanship.
Targeting fashion-forward individuals who attend upscale social events, weddings, and cultural functions, where wearing exclusive and opulent sarees is customary, reflecting their refined taste and sophistication.
Consumers who prefer luxury and exclusive items, value traditional craftsmanship, and seek statement pieces that make a lasting impression, embodying elegance and grace.