This saree, with its rich silk, intricate thread work, and striking Ganga Jamuna border, is best suited for grand and festive occasions where elegance and tradition are paramount:
Weddings: Ideal for the bride’s trousseau or for close family members (like the mother of the bride or groom) during the ceremony or reception. The double pallu and heavy work make it a standout choice.
Festivals: Perfect for celebrations like Diwali, Durga Puja, or Pongal, where traditional attire is cherished, and the saree’s vibrant colors and craftsmanship can shine.
Formal Events: Think high-profile cultural gatherings, award ceremonies, or milestone celebrations (e.g., anniversaries or retirements) where a sophisticated yet rooted look is desired.
Religious Ceremonies: Suitable for temple visits during special rituals or family pujas, especially given the traditional motifs often found in Berhampuri sarees.
Given its expense and intricacy, it’s less likely to be an everyday wear choice—reserved instead for moments where one wants to make a statement.
This saree appeals to women who value heritage, craftsmanship, and a touch of grandeur. 
Connoisseurs of Handloom: Women who appreciate the artistry of authentic weaves and are drawn to the cultural legacy of Berhampuri silk.
Confident and Elegant: Those who carry themselves with poise and enjoy showcasing traditional attire with a modern flair.
Age Range: Typically, this might appeal to women in their late 20s to 60s—mature enough to appreciate its value and bold enough to wear it with pride.
Professions:
Artists and Creatives: Dancers, musicians, or painters who perform or attend cultural events might choose this saree to reflect their artistic identity.
Educators or Historians: Professors or scholars specializing in Indian culture, textiles, or history might wear it to events or lectures.
Businesswomen or Professionals: High-ranking corporate women, lawyers, or doctors attending formal gatherings might opt for it to blend tradition with authority.
Socialites or Influencers: Women in the public eye—think fashion bloggers, event organizers, or philanthropists—might wear it to stand out at galas or fundraisers.
Affluent Individuals:
Upper-Middle to High-Income Earners: Professionals like doctors, lawyers, IT executives, or business owners with disposable income.
Wealthy Families: Those with generational wealth or a tradition of investing in heirloom textiles.
NRI (Non-Resident Indian) Community: Indians abroad often splurge on such sarees for weddings or cultural events to reconnect with their roots.
Collectors: Textile enthusiasts or those who view these sarees as investments, passing them down as family heirlooms.
Gift Buyers: Often purchased by husbands, parents, or in-laws as a special gift for brides or milestone occasions, indicating financial stability.